Curl Up & Dye

Step into the whimsical world of Curl Up & Dye, a small immersive experience designed to lampoon the glitz and glamour of the celebrity universe. The salon's dedicated staff takes it upon themselves to seek out those not looking sufficiently fancy and usher them into the glamorous realm of transformation.

The Concept: Satire Meets Celebrity Makeover

Curl Up & Dye thrives on satire, poking fun at the obsession with celebrity culture. The moment someone falls short of the desired level of glamour, they become the unwitting star of a celebrity makeover. The salon, serving a fake-tanned Essex-style aesthetic, becomes the stage for the transformation.

The Experience: From Ordinary to "Celeb-Extraordinaire"

Festival-goers are plucked from the crowd and thrust into the whirlwind world of Curl Up & Dye. The makeover process is in the hands of the salon's larger-than-life actors. Revellers might come out looking like Victoria Beckham, or maybe more like Vicky Pollard…